Wedding Berlin garden

Food Creatures: the joys and challenges of food art photography

food art, reduce food waste, plant based food, food photography, branding photography Recently, I started doing website branding photography for the new lobe lokal at Lobe Block in Wedding, Berlin. The core part of this role is to photograph brand new dishes for the restaurant – colourful culinary creations designed to wow the senses… truly, food art! Photographing (and filming) delicious ingredients, vibrant fruits, earthy vegetables, and magical cooking processes has always been at the heart of my own artistic practiceGiven my double profession – as an artist and a cook – these crossovers come naturally. 

However, what I have been discovering from this branding photography work is that being faced with food art born from someone else’s imagination and hands – truly capturing its structure, its colours, its consistencies, as well as creating an image that conveys its nurturing richness – is a totally different endeavour. 

food art, reduce food waste, plant based food, food photography, branding photography Truthfully, this process of capturing the essence of the new dishes felt like meeting delicate creatures, each one a story of its own. They addressed me with their demands: meet me, look at me, study me, show me. And – for their photographer, me – it’s a race against time. They fade, they stick, they dry up, they keep changing and, once they change, there is no turning back.

After the first session, I found that I was both deeply exhausted and moved.

food art, reduce food waste, plant based food, food photography, branding photography So I was really glad to join a food art photography session led by the wonderful Erin Lang – musician, chef, and founder of Bloom & Echo – and her partner Sam. Joining their team for this project, I was able to observe her wonderful way of approaching this new set of culinary creations.

And, since depicting the working process and its many creative layers has long been a core subject in my own work, it was a real pleasure to combine these worlds once again.

The Magic of Portrait Photography (Part One)

food waste reduction, quinces 2021I adore quincesI love their velvet skins, the hard bodies, their rich perfume, their androgyne character, their rich yellow colour that turns red in the cooking process. I love how they challenge me as a cook and I love their role in ancient cooking practices – both here, in Europe, and in the SWANA* region – and find it interesting to think about what traditions they have been part of throughout history. In fact, I am currently experimenting with some Jewish SWANA recipes, both savoury and sweet: I have a wonderfully large quince harvest waiting for me on my balcony at home and, true to type, will be documenting my processes in working with them this season.

Outwith my own kitchen, I am devoting time and energy to a brand new space that, like my own kitchen, will be home to exciting experiments and adventures in all things food – including food waste reduction – and the senses.

creativity workshops, art workshops, Lobe Berlin 2021Lobe is a house project in Wedding: a newly built, brutalist concrete building defined by its terraces, its garden – where, among other things, quinces grow – and its many cohabiting animals. Soon, its ground floor units will become one space, a fresh, joint space for events, workshops, food experiments, and a lab for creating a more sustainable future.

Ana Zatezalo and Olivia Reynolds are the founders of this new space and project. With quinces fresh in from the harvest of the Lobe garden and the quince being chosen as the symbol of their new venture (name to be revealed!), I knew that I just had to channel my empowering photography approach to capture them with these brilliant fruits as a symbolic starting point of their collaboration journey.

So, what happens when you bring artistic, innovative women and versatile, delicious fruits together?

personal branding photography, portraits of women, empowering photographyNot least a dream commission for me as a portrait photographer in the world of personal branding photography… weaving together my roles as a member of the founding team, cook, and photographer – one who specialises in portraits of women and fruits! – and capturing the very essence of Lobe’s future here in Berlin.

Over the next couple of months, I will be the one to create all of Ana and Olivia’s website photography: ultimately creating online portraits that communicate the playful potential in business collaboration. This is part of my work that I really love – distilling and celebrating the character and mission of fascinating people who are creating important work. So, watch this space…

*SWANA is an acronym referring to the wide geographical area which encompasses South West Asia and North Africa.